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Simple, transparent pricing

Start free with the core CRM, or begin a 14-day free trial of the AI-customised version — configured to match your business from day one.

Free

£0/month

The core CRM — free forever, no credit card needed

  • Unlimited contacts & companies
  • Deal pipeline (Kanban)
  • Support tickets
  • 1 user
  • Community support
Start Free
Most Popular

AI Starter

£29/user/month

AI-customised CRM — 14-day free trial included

  • Everything in Free, plus:
  • AI customisation — describe it, we configure it
  • AI email drafts & extraction
  • Project management
  • Email integration (IMAP/SMTP)
  • Custom branding
  • Up to 5 users
  • Priority email support
Start Free Trial

AI Team

£59/user/month

Full platform with unlimited AI customisation

  • Everything in AI Starter, plus:
  • Unlimited customisation requests
  • Retainer management & reports
  • Invoicing with Xero sync
  • Giving Engine
  • Everhour time sync
  • Custom permission groups
  • Unlimited users
  • Dedicated account manager
Start Free Trial

Feature comparison

FreeAI StarterAI Team
CRM
Contacts & companies
Deal pipeline (Kanban)
Activity timeline
Contact import/export
Lead source tracking
Productivity
Projects
Email integration
AI email drafts
Retainer management
Client-facing reports
Finance & Impact
Invoicing
Xero two-way sync
Giving Engine
Everhour time sync
Admin
Custom branding
Permission groups
Audit logging
Multi-workspace

Frequently asked questions

Yes — the Free plan gives you a full CRM with contacts, companies, and a deal pipeline. No credit card required, no time limit.
Our Deal Won workflow lets you create an invoice (optionally push to Xero) and spin up an Asana project from a template — all in one dialog.
When an invoice is marked as paid (or payment is synced from Xero), a percentage is automatically allocated as a charitable obligation. You configure the programs, beneficiaries, and giving percentage.
On paid plans, you can submit a customisation request in plain English from inside the app — for example, 'add a pipeline stage called Proposal Sent' or 'create a field for contract value'. The ImpactiveAI team reviews your request and configures your account to match. You're notified when it's live.
Absolutely. All paid plans come with a 14-day free trial — including full access to AI customisation. No credit card required to start.
We currently integrate with Xero (two-way invoice & payment sync), Asana (project import & templates), and Everhour (retainer time tracking). More integrations are planned.
The AI Team plan includes custom permission groups with a module-action matrix. You can define exactly who can view, create, edit, or delete across every module.

What AI customisation includes

Submit a plain-English request from inside the app. The ImpactiveAI team configures your account and notifies you when it's live. No IT project, no developer.

Pipeline stages

Add, rename, or reorder stages to match your exact sales or delivery process.

Custom fields

Track any data point that matters to your business — on contacts, deals, or projects.

Module setup

Enable or configure CRM, projects, retainers, invoicing, and support modules for your workflow.

Workflow tweaks

Adjust how Deal Won works, set default values, configure automation triggers.

Branding & colours

Apply your brand colours and logo so the platform feels like your own.

User permissions

Set up roles and permission groups so each team member sees exactly what they need.

Your CRM, your way — from day one

Start free, or begin a 14-day free trial of the AI-customised version. No credit card required. Upgrade or cancel any time.

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